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Restaurant chain Chipotle aired its “Back to the Start” advertisement Feb. 12 during the Grammy Awards. The commercial portrays large-scale farming as dismal compared to bucolic grasslands on which pigs roam free. And McDonald’s recently announced that it will require its U.S. pork suppliers to outline their plans to phase out the use of sow gestation stalls. The move is supported by the Humane Society of the United States.
If your publication or radio or television station is delivering stellar coverage of agriculture on an ongoing basis, this is the award competition to enter.